Description

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Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: — write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About the Author

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Edward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized in New York and London under the name 'hit & run'. In 2001 he co-founded Plus Ultra Gallery in the Williamsburg district of Brooklyn, New York. He was a founding member and the first president of the Williamsburg Gallery Association and an early member of the New Art Dealers Alliance. Moving into Manhattan's gallery district in Chelsea in 2006, he changed the name of the gallery to Winkleman Gallery. The gallery's exhibitions have been reviewed in the New York Times, Artforum, Art in America, Flash Art, the New Yorker, TimeOut New York, and Art on Paper, among others. Winkleman has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua, and NADA. He is the author of an eponymous blog about the art world and politics and a contributing editor to the international blog Art World Salon. He lives in New York City.

Praise For…

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Praise for How to Start and Run a Commercial Art Gallery

"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery."–Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance

“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”–Daniel Grant, author of The Business of Being an Artist

Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.–Leigh Conner, Conner Contemporary Art