Description

This book points out that apart from usual “profit- maximizing business,”, there are some other types of business models which that serve social causes with profit. The author discusses some such business models, namely, social business, compassionate business, microfinance-based business, cooperative business, bottom- of- the- pyramid business, and social welfare business. The common point of all these business models is that they alleviate poverty and promote social development in a self-sustaining manner. The text identifies the main principles followed by these business models and suggests principles of benevolent business. Thus gives an idea about how to design a successful benevolent business. The author argues that along with the government and the NGOs, which are presently expected to meet the social developmental needs of the people, benevolent businesses should be promoted for fulfilling the social developmental needs. Such steps will endow social development and promote efficiency in meeting social developmental goals.