Description

The author is a renowned figure in the culinary world and Eataly will support the book: Oscar Farinetti is the founder and owner of the world-famous restaurant and high-end market Eataly, which has thirty-seven locations around the world, including NYC Flatiron, downtown NYC, Chicago, Boston, Los Angeles, Las Vegas, Dallas, and Toronto, and will support the book. The extraordinary love for Eataly and having it attached to his name will draw a wide readership.

Superb holiday gift: Releasing in November, Serendipity is sure to be discussed over the food-focused Thanksgiving holiday and will make a perfect Christmas and Hannukah gift for food lovers everywhere.

Next book from an author with a proven track record: Farinetti wrote the foreword and was the face for authorship of How to Eataly: A Guide to Buying, Cooking, and Eating Italian Food, which scans 15,000 copies and received positive reviews from major media.

Elevated food writing about everyday dishes: Deeply researched and expertly written accounts make everything from champagne and Caesar salad to French fries and popcorn come alive as turning points in culinary history.

Includes illustrations and recipes: An extraordinary narrative food history, each chapter of Serendipity opens with a charming b/w line illustration and the book also includes eight recipes teaching readers to make Eataly’s most popular brownies, crêpes with orange butter, tarte Tatin, Milanese risotto, capri cake, and more.

Easy and accessible: Short chapters about familiar dishes let anyone feel like an expert food historian as they read about how dishes were created.

Fresh research on a perennially popular topic: In the tradition of Tom Standage’s An Edible History of Humanity, which scanned 60,000 RTD, and A History of the World In 6 Glasses, which scanned 440,000 RTD, and Michael Pollan’s Cooked, which scanned 185,000, Farinetti doesn’t just offer a bland history of ingredients, but gives rich context to the cultural circumstances that gave rise to each entry.

An Italian best-seller now in English! Serendipity swiftly became a best-seller in Italy after its May 2020 release (despite the pandemic), and with Apollo’s release it will finally be available in English.

Wealth of experts interviewed in the book will support on social: Each of the fifty food and drink items covered features an expert on its topic and the people interviewed, in addition to Eataly, will help spread word of the English edition through social media.