Description

For fifty years, Britain made the best toy cars in the world, expertly shrinking every kind of reallife vehicle and producing them in their countless, die-cast millions. Dinky Toys were the 1930s pioneers, then in the 1950s came the pocket-money Matchbox series, followed by Corgi Toys bristling with ingenious features and movie stardust.

But who were the driving forces behind this phenomenon? And how did they keep putting the latest, most exciting cars into the palm of your hand year after year?

In this illustrated and expanded edition of Britain’s Toy Car Wars, Giles Chapman reveals the extraordinary battle to dominate Britain’s toy car industry, and the dramas and disasters that finally saw the tiny wheels come off …

About the Author

GILES CHAPMAN is an award-winning writer and commentator on the industry, history and culture of cars. He has been editor of Classic & Sports Car, the world’s best-selling classic car magazine, and since 1994, he’s worked freelance across a huge variety of media. His books include Worst Cars, Cars We Loved in the 1960s, 1970s, 80s and 90s, and 100 Cars Britain Can Be Proud Of. He lives in Kent.