Description

---

In this highly readable and informative book, VW expert Richard Copping tells the inside story of one of the world's most popular cars.Drawing on his unique experience as an author of many VW books, the author reveals the secrets of the VW Beetle’s success. Not only was the concept of a cheap but reliable mass produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant that the Beetle soon became an icon.Richard Copping also analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia. Under the leadership of the ingenious Heinz Nordhoff, Volkswagen also ensured that manufacture of the Beetle was fast, efficient and profitable.Particularly in the United States the Beetle was the beneficiary of highly successful advertising campaigns that sealed its reputation as a must have cult icon, alongside the popular VW Transporter.Accompanied by colour illustrations, this book is a fascinating journey through the development of an automotive phenomenon.

About the Author

---

Richard Copping is the author of Volkswagen Bus, VW Camper and Microbus, and Volkswagen Beetle. Well known as a Concours judge, he attends a good number of shows on the VW circuit and is a regular contributor to one of the top magazines devoted to the VW Camper and its commercial brethren.

Praise For…

---

An excellent and readable little book that Amberley do so well.', Track Kit Custom, July/ August 2023    

This is a useful starting point for anyone who has fallen under the air-cooled VW spell because it offers sound facts combined with the author's own judgements.', Classic Cars Weekly, 12 July 2023    

Hugely interesting book for the many VW fans.', Classic & Sports Car Magazine, June 2023    

Richard Copping has worked wonders to include not just the basic history within this 96-page paperback but enriches it with a great level of detail and impressive choice of illustrations', Best of British Magazine, August 2023