Description

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Our world has changed. In an age of Facebook and Twitter, your school community expects more than just open houses and photocopied newsletters. They want frequent updates, they want to give their feedback, they expect to be part of a collaborative community. This guide will show you the basics of many of today's most popular social media tools to help you engage your target audience, communicate the mission and vision of your school, serve as another resource in your student recruitment strategy, and inspire business and community involvement.

About the Author

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Dr. Brian J. Dixon is the executive director of Mentorship Academy, a project-based charter school in Baton Rouge, Louisiana. He was the director of High Tech High flex, a hybrid online/school/home education experience, providing hands-on learning opportunities for high school students. He is also the founding Multimedia Technology teacher at High Tech High in North County San Diego where he teaches a comprehensive digital arts program for a diverse cross-section of San Diego high school students. Brian has conducted many conference presentations on current technologies and educational issues including podcasting, video blogging, social networking, Internet safety, and technology integration.