Description

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In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: 

• Figuring out what to charge and finding the confidence to demand that price
• Writing your business statement
• Branding your business, including designing promotional materials
• Finding leads and taking advantage of them through networking
• Landing jobs and learning how to handle the interview process
• Protecting yourself with contracts
• Taking full advantage of social media platforms
• Bidding for and negotiating projects in a post-recession climate  

Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!