About the Author

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Bill Jiang started his career as an Assistant Professor at the University of Birmingham before entering the industry. He has written 25 research papers in the areas of business management and software engineering. His research work has been published in International Marketing Review, Psychology & Marketing, Construction Management and Economics, Journal of Software: Evolution and Process, Journal of the Operational Research Society and other academic journals. Dr Jiang won the Best Paper award at the 2009 Annual Conference of Society for Marketing Advances in New Orleans. His research article in the Journal of Business & Industrial Marketing achieved the recognition as the most downloaded paper of the journal in 2012. Dr Jiang completed his doctoral research at Manchester Business School and received an MSc in Applied Statistics from the University of Oxford. He is a CFA charterholder and holds the Financial Risk Manager designation.